I really love the use of colour and shape here; it's really clever and very representative of an identity. Using shape to create something both recognizable and filled with depth (through association) is very smart. The viewer seeing the words 'factory' instantly thinks of the above design as such, and for me that's when the brain power started working and there were layers to peel back between what the logo tells about the company rather than just giving a singular lasting impression.
The colours are the second element in telling the viewer about the company--there's a juxtaposition with the 'factory' feeling the logo gives off with the connotations of giving your logo bright, vivid and fun colours--it's a sense of creativity that's contained, both visually and conceptually, and filter out through the top and into fruition (the circles). There's a very nice flow to the whole look of it, and your eye can wander around, or start from the bottom or top, and move towards different sections. I like how they used a simple, non-assuming typeface that's clean and thick to not take attention away to the already heavily-graphic based design above. The border is another nice touch, it has a subtle roundness and uneven-ness to the shape of it, forming around the colored squares. Deceptively, there's a lot to take in despite the actual visuals being very simple and easily looked upon, which I think is a sign of a great design.
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